I design systems and campaigns that build revenue and grow with your business.
Leverage the power and reach of digital media. Eliminate redundancy to create blazing fast user interfaces. Drive clicks and engage your organizations audience.
Break free from the screen by expanding into the user environment. Build strategic awareness and increase percieved value using real-world items and experiences.
Take the first step towards change by involving a new voice on your organization's campaign. Make a crisis disapear or take a realistic approach towards long term growth. In fact, Why not both? Reach out today.
(Click the slides to Advance)
STEP 1: Identify people the project or campaign will impact most. This can be current customers, future customers, employees, sales people, stakeholders, or even yourself. By begining with the users, your team will gain a much clearer picture of the impact that future decisions have will on real people.
STEP 2: Choose how to approach the campaign's users base. This consists of the project deliverables (website, flyers, business cards, shirts, ads, keynotes, etc) as well as personal contact. Any campaign element users see, hear, touch, taste, smell, or interact with contributes to that user’s experience.
STEP 3: Consider what users will remember about their experience.
Brands are somewhat abstact. Users may not remember details a year later.
Users are most likely to remember a short story around the faces and feelings they encounter while engaging with your campaign. These stories and feelings will inform the users decision to return, refer, recoil, or even remember your campaign at all.
STEP 4: Separate your campaign from the rest of the industry. A great brand
will be quickly lost to the white noise of mass marketing without a strong identity.
Your identity builds consistant elements into the user’s experience. Identity systems include your logo, company colors, typefaces, your media kit, iconic imagery, and more.
A recognizable identity system eliminates confusion between your competition and you.
STEP 5: With all of the information gathered in the first four steps, it's now possible to design a campaign to reach your goals. Most problems in marketing can be resolved by effectively addressing your UXBID process. Need help designing the right solution? Reach Out today.